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"I wanted to help other Area Directors experience the same growth in their business, by using social media the right way." 

- WAY Social Founder, Jessica Nelson

Wondering WHY WAY for your publications? Because we don't just know social media, we know N2! WAY Social Founder and Owner, Jessica Nelson joined N2 as an Area Director in 2018, eventually launching and owning 2 STROLLs and a BeLOCAL. Jessica is known for her business growth and success through Instagram. She ramped up her BeLOCAL publication entirely on social media sales, and by using the platforms the right way, she was able to maintain it's growth over 3 years without making a single cold call or walk-in. Instead, she focused on social media marketing to tell her business story and build a brand her community was excited to be a part of. Although she moved out of the Area Director role in 2022, Jessica is still involved with the company and is currently employed as the Product Manager for Social, Display & OTT for Hyport Digital. Our team is extensively trained on all N2 products and continuously updated on all on the need-to-knows.


The N2 publications fall into a very niche industry, and because of this our team has developed a unique social media strategy specifically for the N2 business model, focusing on finding your brand's voice, telling your brand's story and connecting with your ideal audience to build relationships that build your business. 

Products we work with:

STROLL     BeLOCAL     Real Producers     GREET


HOW we can help

Social Media Management

Whether you're in ramp up, a couple years in, or a seasoned AD, our packages are designed to meet you where you're at in your business.


'Want It'

Designed for the AD looking for a consistent presence on their social media, with a professional look and feel.  This is a slow and gradual growth that still achieves the same goal, just over a longer period of time. Great for ADs in ramp-up or early stages of their business.


  • Monthly strategy form 

  • Monthly content calendar scheduled & implemented by WAY Social

  • 2 posts per week/ 3 during weeks with holidays

  • Bi-Monthly insights highlights

  • Up to 2 reels per month

  • Audit of IG & FB

  • 50% off  'All The WAY Up' Monthly Webinar Trainings (launching Feb 2023)

  • Assigned Social Media Strategist for communication

*minimum 6-month contract and one-time $129 activation fee


'Need It'

Our most popular package, the Need It package is designed for the AD who is looking to grow their brand awareness more rapidly. Utilizing a more analytical approach to content strategy, our team takes your socials to the next level, focusing more on turning your followers 

Everything in 'Want It' Plus:

  • IG highlight covers created & maintained

  • IG Linktree created & maintained

  • 3-5 posts/week based on analytics

  • Up to 4 reels per month

  • Monthly insights highlights

  • Optional monthly call for insights breakdown or strategy

  • Custom story graphics for National Holidays & weekly story reposting

  • Custom 'Client Pulse' spreadsheet for tracking client features

  • Access to 'All The WAY Up' Monthly Webinar Trainings (launching Feb 2023)

*minimum 4-month contract and one-time $129 activation fee


'Gotta Have It'

The perfect package for the AD looking to level up their business. This package is the most hands-off option for you, with the most hands-on services from our team. Intentional growth on social media stems from intentional engagement. Not just your audiences', but YOURS. General rule of thumb is engagement every single day, don't want to commit to it? Let us!

Everything in 'Need It' Plus:

  • Daily community management (inbound comments & optional message response)

  • Daily reactive engagement to connect with current audience

  • Daily proactive engagement to attract new target audience

  • Custom created story graphics for additional content highlights

  • Monthly insights report & optional overview call

  • Competitor analysis 

  • Access to 'All The WAY Up' Monthly Webinar Trainings (launching Feb 2023)

*minimum 4-month contract and waived activation fee

These packages are for Instagram social media strategy with an auto-publish to Facebook for consistent Facebook posting if desired.

Additional Services

All The WAY Up Monthly Webinar Training

Join us 2x a month for an hour long virtual webinar, led by WAY Social industry experts and attended by other business owners. These calls are designed to keep you in the know on all the latest and greatest trends on social media, as well as how-to trainings, and tips to level up your brand's presence across your platforms. Open Q&A allows for you to get all your questions answered so you feel confident in what you're doing on your socials!  


Image by Sigmund

1:1 Coaching

Looking for guidance on social media management? In these hour long, private coaching sessions (hosted via Zoom) with Jessica, you'll be able to pick her brain on all things social AND all things N2 social specific! Within 48 hours of booking, you'll receive an email to select a time on Jessica's calendar for your first session, plus a questionnaire to list out specific topics or questions you may want to cover on the call.


Topics covered may include:

  • Social Media Strategy

  • Instagram Stories

  • Reels Training

  • Engagement Tactics

  • Connecting with Businesses/Setting Appointments

  • Content Creation

  • & More!


A La Carte Services


+ Reels Creation
+ Social Media Audit
+ Instagram Engagement
+ Content Calendar Creation
**COMING SOON: TikTok Social Media Management**

“They have pushed me to step outside my comfort zone, get on video, get on my story, they've coached me through reels and exploded our social media account."

-Stephen Gibbons

BeLocal Katy, STROLL River Oaks & STROLL Cane Island

Image by Austin Chan

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