Instagram is one of the most popular social media platforms, with over a billion monthly active users. For small business owners, it can be an effective tool for reaching new customers and building a loyal following. However, simply having an Instagram account is not enough to grow your audience. When it comes to growing your account, proactive engagement with your followers and potential
new followers is absolutely essential. You need to actively seek out opportunities to engage with your audience, respond to comments and messages, and initiate conversations to build meaningful connections. By taking the time to connect with your audience and create an engaged community around your brand, you can establish a strong presence on the platform, attract new followers, and drive conversions. In this blog post, we'll share six tips to help you become more proactive with your engagement and take your Instagram account to the next level.
1. Create high-quality content: The quality of your content is one of the most important factors in determining engagement on Instagram. Think bold colors, fun patterns, and exciting visuals that will catch the eye of your followers. Use tools like Canva or Adobe Spark to create eye-catching graphics and animations.
2. Use relevant #hashtags: Hashtags are a great way to increase the visibility of your posts on Instagram. Use relevant hashtags that are popular in your niche or industry. Don't overdo it though, stick to a maximum of 10-12 hashtags per post to avoid coming across as spammy.
3.Engage with your followers: Engagement is a two-way street on Instagram. To increase engagement, you need to engage with your followers. Here are some proactive ways to engage with followers and potential new followers:
Respond promptly to comments and messages: Make sure to respond to comments and direct messages in a timely manner. This shows your followers that you value their input and are attentive to their needs.
Like and comment on other users' posts: Take the time to browse through your followers' and potential new followers' posts and leave thoughtful comments and likes. If you can do this daily, you will be surprised at the rate at which your engagement increases! This helps to build a sense of community and can increase the likelihood that they will engage with your content as well.
Ask questions and create polls: Ask questions or create polls in your captions or Instagram Stories to encourage engagement from your followers. This is a great way to get feedback and insights from your audience and show that you value their opinions.
Use calls-to-action (CTAs): Encourage your followers to engage with your content by using clear CTAs in your captions or Instagram Stories. For example, ask them to tag a friend who would enjoy your content or to share their own experiences related to your brand.
Host giveaways and contests: Giveaways and contests are a fun and engaging way to incentivize followers to engage with your content. Make sure to clearly outline the rules and requirements in your post to avoid confusion or misunderstandings.
Participate in Instagram challenges: Keep an eye out for trending Instagram challenges related to your niche or industry and participate in them. This is a great way to showcase your brand's personality and connect with other users in your community.
4. Post consistently: Consistency is key on Instagram. Make sure you post regularly, this will keep your followers engaged and interested in your content. And don't forget to mix things up by posting different types of content, like videos, pictures, and stories
5. Spice things up with Instagram Reels! Instagram Reels are short-form videos that allow you to create entertaining and engaging content for your audience. They are a great way to showcase your brand's personality and connect with your followers in a more personal way. Try out different types of reels like tutorials, behind-the-scenes content, and fun challenges to keep your followers entertained and coming back for more!
6. Use Instagram Stories: Instagram Stories are a great way to increase engagement on Instagram. They allow you to share behind-the-scenes content, exclusive offers, and more. Use stickers, polls, and other interactive features to encourage engagement with your followers.
So there you have it! Six tips to get your followers excited and engaged. Increasing engagement on Instagram takes time AND effort. If you don't have an individual or a team doing engagement for you, it's on YOU to make sure this is being implemented. A strategy without engagement is not a strategy at all. Remember to stay consistent and have fun with it... let your personality shine through!