Are you wasting your time with these outdated Instagram tactics? Buckle up and join us as we dissect some tactics that won't get you far in 2023!
Social media is constantly changing. The dos and don'ts, the metrics, the trends. As we enter the new year, there's some things we think you oughta know if growth is what you're looking for. The digital marketing world is becoming more and more popular , filled with businesses trying to make their name known. As always, Instagram doesn't want to make it easy for everyone to do ;) SO some of those go-to tactics you've been relying on for so long, may not work for you moving forward.
But don't worry... we've taken the time to narrow down 6 tactics you should leave behind in 2022.
#1 - Big Accounts
Leaving a comment under a handful of big accounts to get noticed. The time you spend commenting on 10 big accounts, you could have connected with one or two IDEAL clients and built genuine relationships by supporting them. Your engagement needs to have a strategy behind it. (Also, your comment is likely to get buried on those big accounts, what's the point? Seems like a waste of time to us ;) )
#2 - Hashtags & Hidden Hashtags
Recent reports have shown that adding 30 hashtags to your post will do nothing but actually HURT your account and your growth. Instead, try using 4-7 INTENTIONAL hashtags that are relevant to you, your brand and the audience you are trying to attract. Experts also predict keywords in your captions will be more important than hashtags, giving your content a higher chance of showing up in search results.
Additionally, stop using hidden hashtags in your Instagram stories. You can hide hashtags in your stories all you want, but there are no stories being shown under hashtags. This is outdated. You can however use visible hashtags for community purposes... but not for exposure.
“They do help us to understand what a post is about, which means it might be more likely to show up in a place like a hashtag page, for instance, but in general, no, I wouldn’t think of hashtags as a way to get more distribution. Instead, focus on the content itself." – Adam Mosseri, Head of Instagram
#3 - Pitching
Sorry y'all, but pitching your services in the DMs of people you don't even follow, or have built any type of relationship with is not the move. Have you ever received a pitch after following a business account? It feels spammy, it's not genuine. Just because you['re following someone, doesn't make it better when you start cold pitching. Head of Instagram, Adam Mosseri, says their platform was created for the purpose of connection and building relationships. Accounts that make this a priority and do this FIRST, before pitching, will have more success on the platform.
#4 - Copy Cats
Copying other people's content is so not cool. Just because it worked for them, doesn't mean it will work for you. You have to get to know YOUR audience and tailor your content to what they want to see. Not what someone else's audience wants to see. You can get ideas from other accounts, but give your own perspective & a little spin to the topic! You are creative, be original!
#5 - Follow 4 Follow
This may be the most outdated one of them all! Following a bunch of people with the intention to get a follow back. Following a handful of accounts at once is okay ONLY if you have the right intentions. Do not go out following a bunch of random accounts in hopes they will all come back to follow you. You want INTENTIONAL followers, ones that are likely to engage and convert as clients or customers. So take the time to follow meaningful accounts and instead of spending the next 10 minutes following 50 more, spend it genuinely engaging with their content!
#6 - Mass Tagging
This includes tagging (irrelevant) accounts in your post to get their attention and try to boost your engagement. Please don't tag people in your post just so they get a notification and are forced to look at your post. They will get annoyed... trust us. It will do more harm than good! Only tag accounts that have something to do with the post.
All in all, it's important to understand - social media is always evolving. It's a full-time job keeping up with the changes... trust us, we know ;) . But we're here to keep you in the know! Have questions about these changes in tactics? Let's dive in deeper on a coaching call, or chat through it in our 'All The Way Up' Webinar!